We Turn Audiences Into Revenue
Making Waves is a sales and marketing agency specializing in ad sales, sponsorships, and branded experiential activations. We connect brands with the audiences that matter most across screens, stages, venues, and live events.
BUILT ON RELATIONSHIPS
Brendan Murphy has spent over 15 years at the intersection of entertainment, marketing, and brand strategy. Before founding Making Waves, he held senior integrated marketing and partnerships roles at Amazon Prime Video, 20th Century Fox, ABC, and CBS, leading campaigns for major films, television franchises, and streaming originals.
That experience gave Brendan something rare: a fluency in both the creative language of entertainment and the commercial language of brands. He knows what makes a partnership work, not just on paper, but in practice. And he built Making Waves to be the agency he wished had existed throughout his career: one that's genuinely invested in results, not just relationships.
Today, Making Waves works across ad sales, sponsorships, experiential activations, and branded content, bringing Brendan's network and deal-making experience to clients in media, live events, real estate, and sports.
Brendan Murphy
DRIVEN BY RESULTS
Founder & CEO
Making Waves Entertainment is a revenue-focused sales and marketing agency with deep roots in the entertainment industry and a proven record across media, live events, sports, and real estate.
We help brands reach targeted audiences through strategic ad placements, curated sponsorships, and memorable experiential activations. And we help distributors, venues, festivals, event properties, and content creators unlock revenue by connecting them with the right brand partners.
Whether you're looking to monetize your audience, build a sponsorship program from the ground up, or activate a brand at scale in front of a live crowd, Making Waves brings the relationships, the strategy, and the execution to make it happen.
WHAT WE DO
Making Waves operates across five core service areas. Each represents a distinct revenue opportunity for our clients and a proven specialty for our team.
Ad Sales
We represent premium media and entertainment properties in selling advertising to the right brands at the right price. From pre-show advertising at independent cinema chains to commercial inventory in syndicated television programming, we handle the full sales cycle from prospecting, pitching, negotiating, to closing so our clients can focus on their content.
Sponsorships
Sponsorships done right are meaningful partnerships that deliver real value to brands and audiences alike. Making Waves develops and sells sponsorship programs for music festivals, film festivals, sporting events, and live experiences. We identify the right sponsor prospects, build compelling packages, and structure deals that create genuine engagement and measurable return.
Branded Experiential Activations
Live experiences are the most powerful form of brand storytelling. We design and produce branded activations that turn events into marketing moments — connecting brands with consumers in ways that are memorable, shareable, and effective. We work with real estate developers, event properties, sports organizations, and festivals to bring brands to life in physical space.
Product Placement & Integrations
For brands looking to appear authentically within film and television content, and for independent producers seeking paid integrations to help fund their projects, Making Waves serves as the bridge. We source, negotiate, and manage product placement and branded integration deals that help brands reach engaged audiences and help producers bring their visions to the screen.
Influencer & Creator Monetization
Content creators have built loyal, engaged audiences while we help them build sustainable revenue. Making Waves works with influencers and digital content creators to develop branded content partnerships, negotiate sponsorship deals, and build monetization strategies that align with their voice and their community.
CLIENTS & PARTNERS
Making Waves has worked with brands, distributors, venues, and content properties across media, live events, real estate, and sports.
PAST PROJECTS
MIX COCKTAIL HOUR
DEADPOOL
X-MEN: APOCALYPSE
TROOP ZERO
2022 STREAMY AWARDS
BORAT SUBSEQUENT MOVIEFILM
Let’s Build Something Together
Whether you're looking to grow ad revenue, build a sponsorship program, or create an unforgettable branded experience, we'd love to hear about your project.
Fill Out the form and we'll be in touch within one business day.
Copyright © 2026 Making Waves Entertainment
Where brands meet the moment